Creamfields sold again

Dance brand Cream the famous UK brand that runs Creamfields has been sold by its corporate private equity owners to the worlds biggest music event company Live Nation which already owns many venues, organises a host of gigs and runs Ticketmaster the biggest ticketing site.   Does this show that after a period of quiet that the scene has been in for 5 years its due for a boost or is it as I suspect more likely that Live Nation will use the brand as its front in an assault on the North American market where Electronic Daisy Festival has made massive waves and attracts 100's thousands to their successful events?  My money sadly's on the later....lets hope it peaks some interest in the others promoters left behind, hint, hint!  Waits for the phone to ring....  Apparently James Barton the original Cream founder is going to head up the new Live Nation dance division btw

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http://www.marketwatch.com/story/live-nation-entertainment-acquires-top-electronic-music-company-cream-holdings-limited-2012-05-09